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Impact of viral marketing on brand awareness

impact of viral marketing on brand awareness

Social capital: Theory and research (p.
Buzz: A era do Marketing Viral.O marketing viral como estratégia publicitária nas novas ambiências midiáticas.Google Scholar Phelps,.Marketing Science, 23 (4 545560.CrossRef Google Scholar Krishnamurthy,.Understanding online how to raffle online legally message dissemination: Analyzing Send a message to a friend data.RAE eletrônica, 42 (1).Google Scholar Silveira,.Xxxiv Encontro da anpad.The influence fake lottery ticket prank gone wrong hoax of e-WOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes.Abstract, the present study aimed to evaluate the influence of viral marketing such as advertising communication strategy in purchase intent and brand visibility from the perspective of the online consumer.First Monday, 6 (5).Google Scholar Rangel Netto,.São Paulo, Brazil:.Porto Alegre, Brazil: Bookman.Google Scholar Sterne,., Priore,.Statistical data served as the basis for the validation of the model proposed in this work.Google Scholar Fornell,.Google Scholar Rapp,., Beitelspacher,.CrossRef Google Scholar Chin,.Em Questão, 16 (1 2944.
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